Now total black returns as a must in men's wardrobe also in summer , a season from which it has been for long banned due to the high temperatures.

Summer 2009 brings a sensible change in style with the complicity of the "Cool Effect", the last fabric from Lanificio Ermenegildo Zegna, which represents a combination between the codes of the most classical elegance and effects of the most advanced technology.

Men can now easily wear black and dark colors also in summer, now re-interpreted in the "Cool Effect", able to give better results compared to the use of light colors: it repels infra-red and ultra-violet rays assuring acceptable temperatures, simply because this new fabric doesn't heat.

This fabric by Ermenegildo Zegna can lower the felt temperature of about 10° C. If the external temperature is 40°C., your body will feel it as 30°C , allowing you to wear happily dark suits and blazers also in summer.

Such a textile is made out of pure Australian wool with a double twisted warp and weft, 17 micron , weighing only 200 grams per square meter and with a particular tincture and fixing that assure the characteristics of the Cool Effect trademark. Innovative and revolutionary; this textile brings a definite change in men summer style.

This cool effect fabric comes in single colors, in prince of wales and gessata;it satisfies all demands of look, both formal and causal, where black and dark colors are the leitmotiv of an unparalleled elegance that does not depend from seasons.